Recently, I was lucky enough to travel around Prince Edward Island (PEI) and was extremely impressed by how the various tourism groups, attractions and cities made such great use of social media, especially Twitter. As a traveler and social media consultant, what they were doing impressed me on many levels.
Most of the social media teams I virtually came across realized the importance of using social media as marketing tool, from the initial info-gathering months before my departure, to the post-trip compliments from various people, tourism boards and attractions.
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